Wix Website Builder Review 2024: Features, Pricing, & Ease of Use
Liam Artman
Wix is one of the pioneers on the website building market and offers a comprehensive solution for creating a website to 230+ millions of people. It mixes simplicity that a drag-and-drop editor offers with creative opportunities provided with 900+ customizable website templates. Moreover, Wix offers a variety of built-in extensive features and integrations for e-commerce, blogging and email marketing. However, Wix does not provide customers with personal support, and the page loading speed is relatively low, which negatively impacts SEO.
Wix is a website building platform, which offers various extensive options and features for websites
The website templates library is huge and has 900+ options to choose from, each tailored for the specific industry
If you’ll have issues you can find answers in the Help Center, which has an extensive database, however, unfortunately there is no personal support to help you with more advanced questions.
When you’ll feel that you want to get more advanced in web design and website building – there is Wix Learn to help you
Wix Pros and Cons
We recommend Wix for…
Basic websites, because Wix has many features and tools that can help small businesses to build their brand online and sell a few products.
We don’t recommend Wix for…
Big e-commerce platforms may encounter scalability limitations, and niche websites may require features specifically tailored to their industry.
Advantages:
- An intuitive and user-friendly interface
- A wide selection of templates (900+)
- Support for over 180 languages
- Extensive app integrations to enhance website functionality
Disadvantages:
- The extremely low page loading speed reduces SEO efficiency, as indicated by Google PageSpeed Insights
- No built-in free WhatsApp or Facebook Messenger widgets (However, you can connect Elfsight widget for 60$ a year)
- You cannot modify or adjust the template, once the site is published
- Sufficiently limited e-commerce features in the basic plans
Wix Website Editor
Wix offers a highly intuitive interface that caters to both beginners and skilled website designers with its wide array of design options. With over 900 designer-made templates, Wix offers many options that users can start with and customize to suit their specific needs. However, it will take many hours to fully learn how to exploit Wix to its full potential and navigate in its vast functions.
Number of blocks
100+
Ability to create benchmark layouts
3/5
Ability to have full control over the design
+
Responsive Video Integration
+
The main advantage of the editor is a minimalistic interface with extensive design customization tools
The main disadvantage of the editor is the sheer number of options that can be overwhelming and may require some learning to fully exploit its vast feature set
Wix offers 900+ templates to choose from and customize later on and select an appealing base for their website across various niches
The interface is rather user-friendly at the start, although leveraging its full potential does require some time invested in understanding the breadth of options available.
Wix’s website editor is structured around the use of "blocks" or "sections," making it straightforward to construct and customize web pages. The sections range from simple text and image combinations to more complex elements like slideshows and video backgrounds.
You can later on add various elements from Wix’s extensive library to the sections you already have on the website.
Users can enjoy complete creative control thanks to Wix's drag-and-drop editor.
For more advanced functionalities, Wix provides an 'App Market' where users can integrate additional features such as online booking systems, restaurant menus, and e-commerce solutions. This is particularly useful for creating complex sites.
Summarizing:
Wix stands out for its comprehensive and flexible design features, making it a good choice for those looking to craft a professional-looking website.
Wix Templates
Wix offers 900+ customizable professionally designed website templates that are tailored for every specific industry.
These are the examples of how Wix’s templates look like.
Wix Support
Wix is known for providing robust support options in a variety of support channels including a chat bot, 24/7 phone support, and an online help center.
Design Help
-
Online Chat
+
Tickets
+
E-mail
+
Zoom / Google Meets support
-
Main Features of Wix Support:
24/7 Live Chat: Unlike many other platforms, Wix offers around-the-clock live chat support, ensuring that help is available whenever needed.
Help Center: Wix's comprehensive help center includes detailed articles, tutorials, and guides that cover nearly every aspect of building and managing a website.
Email Support: Although not as immediate as chat or phone, email support is also available, providing users with detailed responses to less urgent issues.
We tested Wix's support service, and here are the results:
The response time for Wix's live chat was within 10 minutes, which is quite good. However, during peak hours, users might experience slightly longer waiting times.
The support team is knowledgeable not only about technical issues but also offers advice on website design improvements and user engagement strategies.
Wix SEO
Wix has intermediate SEO capabilities, making it a middle-class in the website builder market where SEO is crucial. Wix faces stiff competition from builders like Squarespace and Bazium, which offer more advanced SEO tools and plugins.
Google Perfomance Score
56
GTMetrix Grade
B
Pingdom Grade
B
Technical Optimization
2/4
For testing, we took the same website template and tested it in 3 services: Google Pagespeed, Solarwind Pingdom, and GTMetrix, which will show how technically ready the website is.
Wix’s template has scored very average on Pingdom with a B grade.
On GTMetrix this website has an A grade, which shows that SEO for desktops is rather efficient.
On Google PageSpeed Insights, the template has scored lower, landing in the critical yellow zone with 56 points. This indicates that there is significant room for SEO improvement.
The contentful paint indicators for Wix are 2.1-4.8s, when a good indicator would be 1.4s, which Bazium websites have, for instance. According to Google, as page load time goes from one second to three seconds, the probability of a user bouncing increases by 32%.
Wix WhatsApp / Facebook Messenger Integration
Wix does not offer a built-in WhatsApp or Facebook Widget — you have to go to the App Market, where some of the widgets may be free, whereas others require a premium plan
Simple Integration
-
Sales-Driven WhatsApp / Facebook Messenger Widget
-
HTML Embed Widgets
+
How much does Wix cost?
Free Plan with Custom Domain
No, with Free Plan you only get a Wix subdomain and Wix will show you ads frequently
Minimum Monthly Price Plan Billed Annually
$17 / 13€ / £9
Free Trial Period, No Credit Card Required
14 days for Wix’s Premium Plans
Assistance with Initial Domain and Design Setup
No