Webflow Website Builder Review 2024: Features, Pricing, & Ease of Use
Liam Artman
Webflow is a website builder for professional web designers with many advanced tools and functions.
There are over 2000 templates available, but almost all of them are paid ones.
If you want to become a professional Webflow web designer – there’s Webflow University for you.
Moreover, there is an active community of Webflow users.
Webflow Pros and Cons
We recommend Webflow if you…
- Are a professional web designer
- Want to deal with HTML, CSS and JavaScript
We don’t recommend Webflow if you…
- Need just a basic website without advanced features
- Don’t know how to code
- Don’t want to dive into technical aspects of web design
Advantages:
- Advanced design tools and features
- CMS might be very helpful if you have many clients
- Webflow grants high design flexibility and creative freedom
- Option to export code for use outside of Webflow
Disadvantages:
- There are just a few free templates available, so you’ll have to pay $ 30-150 for a paid template
- It is not user-friendly due to a steep learning curve.
- Weebflow's templates have extremely slow page loading speeds, resulting in low SEO efficiency and possible decreases in conversion rate.
- The e-commerce features are limited.
- Personalized support is not available, which may leave issues beyond the Support section's scope unresolved.
Webflow Website Editor
Webflow stands out in the landscape of website builders with its sophisticated visual interface that is designed for professional web designers, Webflow offers a variety of customization blocks that enable users to craft websites with deep interactions and responsive designs.
Number of blocks
50+
Ability to create benchmark layout
+
Ability to have full control over the design
+
Responsive Video Integration
+
The main advantage of the editor is robust design flexibility and the ability to implement advanced functionalities
The main disadvantage of the editor is that overwhelming options and controls make this platform unsuitable for beginners. One should understand web design principles to fully exploit the platform's capabilities, making it inappropriate for those looking for a simpler, more straightforward solution.
Webflow has an interface that’s completely opposite to minimalistic and simple with thousands of buttons, functions and features, which might take days to fully explore.
Webflow provides an extensive selection of over 50 elements and reusable components. This includes basic elements like text and image containers, as well as complex structures such as sliders, tabs, and even full-page overlays. Each component is fully customizable, allowing for deep modifications.
Users have full design control, also scoring a perfect 5/5 for trendy features. The style manager tool allows users to define global typography, colors, and other styling properties, which can be applied universally across a project.
Webflow excels with its dynamic content functionality through its integrated CMS and e-commerce platforms. Users can easily construct product databases, blogs, and other content-driven sites that are both scalable and easy to manage.
Summarizing:
Webflow is a powerful tool that combines design, animation, and CMS capabilities into a single platform, making it an excellent choice for professional designers. However, its complex features demand a steep learning curve.
Webflow Templates
Webflow offers over 2000 templates created by users, but you have to pay $30-150 for any of them, so if you want a free template – this must be an issue.
These are the examples of how Webflow’s templates look like.
Webflow Support
Webflow offers a comprehensive support system designed to assist users at various stages of their website building process.
Design Help
-
Online Chat
-
Tickets
+
E-mail
+
Zoom / Google Meets support
-
Main Features of Webflow Support:
Personal Online Chat: Webflow provides an online chat feature; however, it is initially handled by a chatbot. For more specific inquiries that the chatbot cannot handle, the conversation is typically escalated to a live human representative.
System of Tickets with User Requests: Webflow users can submit support tickets through their user dashboard. This system allows for tracking and managing individual issues effectively.
Email Support: Webflow offers email support, where users can expect detailed, helpful responses from the support team. This service is praised for its thoroughness in resolving complex issues that may not be immediately addressable via chat or tickets.
We tested Webflow's support service, and here are the results:
Responses via the online chat (post-chatbot interaction) were prompt, with a waiting time of just 10-15 minutes, which is competitive with industry standards.
The support team was knowledgeable, especially about how to optimize the use of Webflow’s numerous features, from basic layout creation to complex interactions and animations.
Webflow also shines with its community-driven approach, offering a forum where users can interact, share ideas, and solve problems together, which effectively extends its support network.
Webflow SEO
Webflow is decent in terms of SEO, providing users with built-in tools that ensure their websites adhere to best practices for search engine optimization.
Google Perfomance Score
65
GTMetrix Grade
A
Pingdom Grade
B
Technical Optimization
3/4
For testing, we took the same website template and tested it in 3 services: Google Pagespeed, Solarwind Pingdom, and GTMetrix, which will show how technically ready the website is.
Webflow's template received a B grade on Pingdom, indicating the room for improvement.
GTMetrix graded the website with an A grade, which shows that SEO for desktops is rather good.
The tested template scored 65 on Google PageSpeed Insights, which is a critical zone.
The contentful paint indicators are 4 seconds on average, while a good score, and an industry standard is 1.5 - 2 seconds. This could lead to problems with conversion rate. For instance, a case study by Portent (2021) showed that websites with load times under one second have conversion rates nearly 3 times higher than those that load in five seconds.
Webflow WhatsApp / Facebook Messenger Integration
You can add a pop up for WhatsApp or Facebook Messenger through Webflow’s App Marketplace, using other services, which will be extra 50$ a year. It will also require using HTML code, which may result in less effective SEO.
Simple Integration
-
Sales-Driven WhatsApp / Facebook Messenger Widget
-
HTML Embed Widgets
+
How much does Webflow cost?
Free Plan with Custom Domain
No, Free Plan offers only a Webflow subdomain
Minimum Monthly Price Plan Billed Annually
$14
Free Trial Period, No Credit Card Required
No
Assistance with Initial Domain and Design Setup
No